Author: Brian Massey

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Brainfluence Interviews The Conversion Scientist

Roger Dooley covers some of the most fascinating and mysterious topics in the world of communication in his book, blog and podcast.

Last month, Roger and I talked about some of the ways that human psychology confounds our best intentions and derails common sense. We recorded it for the Brainfluence Podcast and you’ll enjoy this engaging interview.

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From This Episode of the Brainfluence Podcast

  • What a Conversion Scientist is.
  • How to earn the trust of your potential customers.
  • The counter-intuitive way to generate more telephone calls.
  • Why we spend too much time telling people what we offer and not enough time on their needs.
  • The 2 reasons why Brian always wears his trademark lab coat.
  • Why Brian says that most designers are going to give you well-meaning, but altogether bad, advice.

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How the Conversion Scientists Enticed Clients to Call with One Simple Change

Brian Massey and Joel Harvey spill the beans on the trick they use to get visitors to pick up the phone and call.

Most businesses value phone calls at five, seven or ten times the value of online form fills.

  • It’s sometimes hard to get form leads to respond after they leave the site.
  • Talented phone jockeys and sales people will close a high number of the people they talk to.

So, what’s our secret. Listen our interview with Tim Paige of LeadPages and find out.

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How to be a Statistically Significant Marketer [Audio]

When you start asking good questions about your statistical significance as a marketer, you’ve got a winning combination that will begin to lead you to meaningful results.

So, what are a couple of good questions that you can use to help you become statistically significant as a digital marketer?

Question 1: Are the results I’m seeing from my online marketing telling me what really happened?

Question 2: Are these results “good” enough to predict what will happen in the future?

The answer comes in a two-part series entitled .

Part 1: 2 Questions That Will Make You A Statistically Significant Marketer Find the audio here.

Part 2: Be A Statistically Significant Marketer (Part 2)

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Brian tackles these challenging questions by introducing us to three characters involved in life-like scenarios that will seem all too familiar to some of us.

Finally, he ends with the question that every marketer has to continually ask at every step along the way: What do I do next based on the results I am seeing?

Here’s another solid question you can ask yourself: “Self, is it worth 15 minutes of my time to find out how to begin asking the right questions in my marketing efforts?” We’re going to help you out here and encourage you to go with a resounding “YES” on that one.

Download This Episode

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Watch My Book In 10 Minutes – Read It For Me Preview

Robert Cialdini wrote a book that has helped me write better, develop effective offers and generate more revenue for my company and my customers. I recommend the book frequently. In fact, you may be one of the people I recommended it to.

But what if I hadn’t read it?

Even though it changed the way I work, I only read it once. Why is that?

It’s because there is a pile of recommended books on my bookshelf. My Amazon wish list is full of important books.

It’s because there is a pile of books sitting on my nightstand, half read and some not started.

And it’s because I don’t have the habit of reading during the day when I’m responding to others’ needs.

Despite all of this, I just read it again.

I just got a complete refresher on Cialdini’s Influence: Science and Practice.

It took eleven minutes of my day.

This is the power of video and a service called Read It For Me. Read It For Me summarized Chiladini’s eight principles. They did it in a format I can use during the day. It’s the kind of break you want to take during a busy day.

Safer than Youtube. More productive than checking email. Again and again.

It’s not the same as reading the whole book. However, it is far far better than not reading it at all.

Don’t buy my book. You can get an 11-minute summary on Read It For Me. I would much rather you hear my message in a video than not read my book, even if you already bought it.

I pay for my Read It For Me subscription, even though I’m one of their authors. It’s not expensive, and it’s too important.

For the complete video and so much more go to ReadItForMe.com.

Check out their amazing style

Want to see an example? Watch the intro to the video they did for my book. Then head over and sign up for a free month of Read It For Me.

You’ll find Robert Cialdini, Dan Kennedy, Chip and Dan Heath, Seth Godin, Keith Farrazzi, and even pesky upstarts like Machiavelli. Read It For Me is the way busy business people become great business people — and great people. Malcolm Gladwell. Patrick Lencioni. These are some of the authors who helped make me who I am.

Do the free trial and just try to keep yourself from “reading” more books than you ever thought possible.

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