Get the book your prospects want you to read.

Buy Your Customer Creation Equation by Brian Massey

Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™

Become a Friend of the Author

People say that when they start my book, it just carries them along. So, I'm going to give you the first chapter free. Let's see if you find yourself getting carried along too.

Become a friend of the author and get a chapter free.

Call to Action Conference Scrapbook

by Brian Massey on September 16, 2014

I was privileged to be invited to speak at the inaugural gathering of the Call to Action Conference hosted by the fine folks at Unbounce. I may be speaking in a city near you. Details MarketingProfs B2B Forum BostonOct 8-10 Hero Conversion Summit IndianapolisOct 13-15 Ascend Summit PhiladelphiaOct 22-24 Ungagged Conference Las VegasNov 15-17 Conversion […]

{ 0 comments }

Brainfluence Interviews The Conversion Scientist

by Brian Massey on September 4, 2014

Roger Dooley covers some of the most fascinating and mysterious topics in the world of communication in his book, blog and podcast. Last month, Roger and I talked about some of the ways that human psychology confounds our best intentions and derails common sense. We recorded it for the Brainfluence Podcast and you’ll enjoy this engaging […]

{ 0 comments }

Brian Massey and Joel Harvey spill the beans on the trick they use to get visitors to pick up the phone and call. Most businesses value phone calls at five, seven or ten times the value of online form fills. It’s sometimes hard to get form leads to respond after they leave the site. Talented phone […]

{ 0 comments }

Brian Massey Coming to Your Town

by Brian Massey on August 26, 2014

One of the things I love most about my work is getting out and teaching conversion optimization in person. I take it seriously. I appear in full lab coat regalia mixing entertainment and education in equal doses. I’ve got a busy fall and may be coming to your town. This fall, even Google is going […]

{ 1 comment }

How to be a Statistically Significant Marketer [Audio]

When you start asking good questions about your statistical significance as a marketer, you’ve got a winning combination that will begin to lead you to meaningful results. So, what are a couple of good questions that you can use to help you become statistically significant as a digital marketer? Question 1: Are the results I’m […]

There is more →

Are You Missing Massive Opportunities with Inbound Calls?

After your company has spent marketing dollars to drive inbound calls to your doorstep, the worst thing that can happen is to have your sales team deal with those leads ineffectively. It’s like fumbling the ball on the 5-yard line, and it equates to dollars down the toilet. It would take a nauseating number of […]

There is more →

How to Throw a Great Twitter Chat

It’s a webinar in 140 character headlines. It’s a speech given in silent sound bites. It’s short attention span theater. And you’re going to learn a lot. We call it a Twitter Chat. Since we have only 140 characters, I would call it a Chitter or Chitt or a Twittat or TwiCh. I’m sure there […]

There is more →

7 Landing Page Flaws That Hurt Your Conversion Rates + Fixes [INFOGRAPHIC]

Why, oh why do people bounce away from my landing page? Surely some of them need what I have. So, why do they abandon me like a baby on the church doorstep? Odds are, your pages have one or more of these seven fatal flaws. Here’s a very valuable infographic from the fine folks at […]

There is more →

Watch My Book In 10 Minutes – Read It For Me Preview

Robert Cialdini wrote a book that has helped me write better, develop effective offers and generate more revenue for my company and my customers. I recommend the book frequently. In fact, you may be one of the people I recommended it to. But what if I hadn’t read it? Even though it changed the way […]

There is more →

3 Must Have Tools for Those Who Depend on Google Analytics [AUDIO]

The staff was assembled, the stage was set. Representatives from every department plus some of the big brass were sitting around the long conference table. I was about to present the data that showed how successful my marketing campaigns had been for the past month. This was important, because it had been like pulling teeth […]

There is more →