Get the book your prospects want you to read.

Buy Your Customer Creation Equation by Brian Massey

Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™

Become a Friend of the Author

People say that when they start my book, it just carries them along. So, I'm going to give you the first chapter free. Let's see if you find yourself getting carried along too.

Become a friend of the author and get a the first chapter free.

Which Video Game Character is Your Visitor Persona?

by Cathy Benavides on May 1, 2013

It’s pretty amazing to see how creative some people get with their posts. Yes, infographics are great, but what about the almost-lost art of just plain graphs? The brilliantly creative minds over at Orbit Media Studios came up with a pretty great graph to describe visitor personas…… using characters from classic 80′s video games. Sneak [...]

{ 0 comments }

Three Must-Have SEO Tools, Featuring The Conversion Scientist

by Cathy Benavides on March 26, 2013

The fine folks over at Powered by Search put together a great post asking a pretty important question;  If you could use only 3 tools to excel in your digital marketing specialty, what would they be and why? They reached out to seventeen different digital marketers and SEO experts, and Brian was one of them. As [...]

{ 0 comments }

The Chemistry of Landing Pages that Convert with LIVE Critiques Webinar

by Cathy Benavides on March 25, 2013

It’s no secret that Brian loves a great landing page. But what exactly makes a great landing page? How do you know if yours is good, or great, or just plain bad? Brian has partnered with Contact Point to bring you a webinar that answers those questions. He’ll explain what components make up a great [...]

{ 0 comments }

Brian’s Interview on Content Marketing 360 – Website Optimization Tips

by Cathy Benavides on February 20, 2013

Brian was honored to be a guest on Content Marketing 360 to share his best website optimization tips. Download the podcast below and check out what Brian has to say about tips and tricks for optimizing your site. Brian talks about his beginnings as a computer science major at Texas A&M, which somehow took him [...]

{ 0 comments }

Shopify Blog’s 30 Books That Will Help You Increase Sales

It’s been an exciting couple of weeks around here. First, Brian was named one of the Top 40 Digital Strategists by OMI, then SEO Copywriters recognized him as one of their top guest posters of 2012. And today, Your Customer Creation Equation was recommended by Shopify Blog as one of the 30 books that will [...]

There is more →

Thank you SEO Copywriting – Top 12 Guest Posts of 2012

January 2013 seems to be full of honors and mentions and shoutouts. First, I was recognized by OMI as one of the Top 40 Digital Strategists, and now SEO Copywriting has chosen me as one of the of their Top 12 Favorite Guest Post Writers of 2012. It’s an honor to not only be invited [...]

There is more →

Eat it #26! OMI’s Top 40 Digital Strategists List

I just received an email that I’m really excited to share: “The Online Marketing Institute has officially released their list of the ‘Top 40 Digital Strategists’ leading the industry, and they are thrilled to include you, and your advice for 2013.” Alphabetically, we’re at #25 on the OMI list with some brilliant leaders in the [...]

There is more →

A Quick How-To on Using Your Marketing Battery

Thumbnail image for A Quick How-To on Using Your Marketing Battery

This a guest post by Your Customer Creation Equation reader and email marketer Elliott Breadmore. When I launched my first website I was full of excitement and enthusiasm, looking forward to providing thousands of people with valuable information that I had learned. Sharing my knowledge on my site was the easy part though. Getting the [...]

There is more →

Web Conversion Conversation with Brian Massey, The Conversion Scientist [Audio]

Pamela Muldoon talks with Brian Massey, website conversion expert and The Conversion Scientist at Conversion Sciences, his marketing firm in Austin, Texas whose main focus is on assisting companies to create higher conversions from the traffic they drive to their websites.  He is also the author of Your Customer Creation Equation: Unexpected Website Formulas Of [...]

There is more →

Your Conversion Web Team Needs a Draftsman

We’ve been talking about who you need on your web team. One person was story teller. Another is a draftsman. Draftsmen are designers who are all about function, not just looks. Not that an ugly webpage is good for conversion. Not at all. If a website is ugly, looks amateurish or dated, or is tricky [...]

There is more →

← Previous Entries