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Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™

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How to Throw a Great Twitter Chat

It’s a webinar in 140 character headlines. It’s a speech given in silent sound bites. It’s short attention span theater. And you’re going to learn a lot. We call it a Twitter Chat. Since we have only 140 characters, I would call it a Chitter or Chitt or a Twittat or TwiCh. I’m sure there […]

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7 Landing Page Flaws That Hurt Your Conversion Rates + Fixes [INFOGRAPHIC]

Why, oh why do people bounce away from my landing page? Surely some of them need what I have. So, why do they abandon me like a baby on the church doorstep? Odds are, your pages have one or more of these seven fatal flaws. Here’s a very valuable infographic from the fine folks at […]

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Watch My Book In 10 Minutes – Read It For Me Preview

Robert Cialdini wrote a book that has helped me write better, develop effective offers and generate more revenue for my company and my customers. I recommend the book frequently. In fact, you may be one of the people I recommended it to. But what if I hadn’t read it? Even though it changed the way […]

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3 Must Have Tools for Those Who Depend on Google Analytics [AUDIO]

The staff was assembled, the stage was set. Representatives from every department plus some of the big brass were sitting around the long conference table. I was about to present the data that showed how successful my marketing campaigns had been for the past month. This was important, because it had been like pulling teeth […]

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Chinwag Psych Conference Presentation – Getting Past the Bouncers in our Brains

I have to admit, I was a little more nervous than usual presenting in front of an audience of psychologist-marketers. You’ll see what I mean in the video. Why would a Conversion Scientist be invited to speak at a Psych conference? Because our testing is designed to tell us things about your visitors that they […]

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4 Test Insights on Pop Up Landing Pages and Mobile Forms

Megan Lueders, VP of Marketing at LifeSize walks us through some tests they’ve done on pop-over landing pages and mobile forms. Here are the key learnings from her presentation at Which Test Won: The Live Event. CLICK TO ENLARGE Captured Live. See more Instagraphs.

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Nine Articles to Advance Your Conversion Knowledge

My book is designed to begin a journey. It’s a journey that ends with you being better online. This journey ends with more cred for you, more sales for your business and more sanity in general. Some of our more advanced articles are over on The Conversion Scientist blog. There are over 200 articles there […]

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Scarcity and Optimization: The Monopoly Web Page Strategy

Monopoly is the quintessential game of American capitalism. For better or worse, it focuses the player on one goal: maximizing the number of dollars in your pile. Everyone has their own strategy and their preferred properties to own and build. Your little sister may only buy properties if she likes the color. Excellent monopoly players learn […]

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My Most Popular Landing Page Presentation LIVE Online

My presentation “The Chemistry of the Landing Page” has been seen by thousands of (lucky?) marketers and business people. I think it’s one of my best. The reason I think it is so popular is that it’s different every time. Each time I do it, I critique a different bunch of actual landing pages. I start […]

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Conversion Sciences’ New & Improved Conversion Upside Report

We’ve redesigned our Conversion Upside Report so you can more quickly understand how much you should be investing in website optimization. We’ve used color and short commentary on six different criteria to help you understand where your site is on the spectrum of online businesses. The Conversion Upside Report tells you what gains an optimization plan would give you. […]

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