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Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™

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Scarcity and Optimization: The Monopoly Web Page Strategy

Monopoly is the quintessential game of American capitalism. For better or worse, it focuses the player on one goal: maximizing the number of dollars in your pile. Everyone has their own strategy and their preferred properties to own and build. Your little sister may only buy properties if she likes the color. Excellent monopoly players learn […]

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My Most Popular Landing Page Presentation LIVE Online

My presentation “The Chemistry of the Landing Page” has been seen by thousands of (lucky?) marketers and business people. I think it’s one of my best. The reason I think it is so popular is that it’s different every time. Each time I do it, I critique a different bunch of actual landing pages. I start […]

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Conversion Sciences’ New & Improved Conversion Upside Report

We’ve redesigned our Conversion Upside Report so you can more quickly understand how much you should be investing in website optimization. We’ve used color and short commentary on six different criteria to help you understand where your site is on the spectrum of online businesses. The Conversion Upside Report tells you what gains an optimization plan would give you. […]

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Let The Conversion Scientist Show You How To Get the Results You Need From Your Website

OK, I’ll admit it. I HAD to read Brian’s book. When I worked at Content Marketing Institute,  I was the Book Marketing Manager in their amazing Book Division. Brian is easy to promote. He is brilliant. He is dedicated and enthusiastic about the work that he does for his clients. He is eccentric. He IS […]

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An Insider’s View on Visual Marketing – Get Your Own Gimmick

For The Conversion Scientist, it is very simple: Create a hook and use it everywhere.  Speaking engagements, your website, your social media profiles, webinars, podcasts, the movies, grocery shopping. Well, maybe not everywhere. Brian Massey devised an inventive way to exaggerate the serious nature of his business without compromising its integrity. With science on the […]

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Free for Readers: Pendulum Fundamentals Program

In 2007, I attended one of the most amazing presentations I’ve ever seen. The presenter was storied ad-man Roy H. Williams. The topic was “The Pendulum.” In the forty-five minutes or so of his presentation, he took us on a journey through the past eighty years. His sign-posts were pop music, literature and art. The […]

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Donation Throw-down: Social Media vs. Traditional Media with Lon Safko

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Tomorrow is the day. Finally a pledge-week special for those of us that need some social guidance. Chopra, Orman, Dyer and now Lon Safko. The KAET AZPBS Schedule for Pledge Week.   Believe it or not, KAET AZPBS does not do an online version of their specials during their key fundraising times. We are changing […]

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Brian Massey, Beyond the Lab Coat [AUDIO]

The original Conversion Scientist sat down with host of the Big Value Big Business podcast, James Lynch, to discuss everything from how he makes a terrible employee, to finding your own gimmick, to the inter-workings of a conversion scientist. Some highlights from the interview include: Brian spends a great deal of his time, helping businesses transform […]

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Don’t Neglect the User Experience of Webinar Marketing

This is a guest post by Nis Frome. Content marketers regularly rank webinars above blogging, white papers, and social media with regard to demand generation effectiveness and efficiency. In 2013 and 2014, the Content Marketing Institute reported webinars as second only to case studies in terms of digital marketing effectiveness. But often webinar marketing is […]

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Smart, Fun Marketing Gear at Buyschtuff

The New York Times reports that, when you’re wearing a white lab coat, you’re ability to solve problems and pay attention increases. But how can a marketer or business owner justify wearing a lab coat? Well, if it’s a digital marketers lab coat – like we wear at Conversion Sciences — no one can object. Buyschtuff is a store dedicated […]

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