Lon Safko wrote the bible, that is, the Social Media Bible, now in its third edition. When you take on a subject as sweeping and fast-changing as the entirety of social media, you can’t come away from it unaffected.
I met Lon. He’s been affected.
But Lon’s affliction is that he now sees connections between marketing channels that others would miss. He’s like a marketing version John Forbes Nash, Jr. who was depicted in the movie A Beautiful Mind.
He’s written his visions down in a book called The Fusion Marketing Bible. I got to see him present at Engage Mexico and took copious notes. For you.
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