Lon Safko Sees Marketing Connections Everywhere

by Brian Massey on December 11, 2013

Lon Safko Sees Marketing Connections

Lon Safko wrote the bible, that is, the Social Media Bible, now in its third edition. When you take on a subject as sweeping and fast-changing as the entirety of social media, you can’t come away from it unaffected.

I met Lon. He’s been affected.

But Lon’s affliction is that he now sees connections between marketing channels that others would miss. He’s like a marketing version John Forbes Nash, Jr. who was depicted in the movie A Beautiful Mind.

He’s written his visions down in a  book called The Fusion Marketing Bible. I got to see him present at Engage Mexico and took copious notes. For you.

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