Your Customer Creation Equation
The Blog of the Author Brian Massey
Jacob Hagberg presented at the Ungagged Conference on the ways our websites are confounding Google and other search engines. You’ll be surprised at the simple ways to fix these issues.
Here are my instagraph notes from his presentation “Stupid SEO Mistakes You Didn’t Even Know You Were Making.”
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Megan Lueders, VP of Marketing at LifeSize walks us through some tests they’ve done on pop-over landing pages and mobile forms. Here are the key learnings from her presentation at Which Test Won: The Live Event.
Captured Live. See more Instagraphs.
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Lon Safko wrote the bible, that is, the Social Media Bible, now in its third edition. When you take on a subject as sweeping and fast-changing as the entirety of social media, you can’t come away from it unaffected.
I met Lon. He’s been affected.
But Lon’s affliction is that he now sees connections between marketing channels that others would miss. He’s like a marketing version John Forbes Nash, Jr. who was depicted in the movie A Beautiful Mind.
He’s written his visions down in a book called The Fusion Marketing Bible. I got to see him present at Engage Mexico and took copious notes. For you.
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When talking about mobile marketing strategy, Jamie Turner claims, [pullquote]”The smaller the screen, the closer the visitor is to buying.”[/pullquote]
If you hear him talk, you understand why it makes sense.
I got to hear Jamie talk, and captured his wisdom in an Instagraph for you.
Jamie Turner tells us exactly how to make mobile a part of our Customer Creation Equation.
CLICK to ENLARGE
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Thank god for people like Andrea Vahl who can in one hour bring you up to speed on what is and is not working in social media. They’ve spent the time to stay on top of things so we don’t have to.
This is my live Instagraph of Andrea’s presentation from Engage Mexico in Puerto Vallarta.
Instagraph recorded live during Andrea Vahl’s presentation at Engage Mexico.
CLICK TO ENLARGE
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Tim Ash took us on a trip through the three brains and the human need for novelty and shortcuts. This was his Keynote presentation at Conversion Conference Chicago 2012. I captured this Instagraph in real time as he spoke.
![Pay Attention: Keynote by Tim Ash [INFOGRAPH]](http://farm8.staticflickr.com/7271/7461017284_d5fcf8b057.jpg)
