Tim Ash took us on a trip through the three brains and the human need for novelty and shortcuts. This was his Keynote presentation at Conversion Conference Chicago 2012. I captured this Instagraph in real time as he spoke.
![Pay Attention: Keynote by Tim Ash [INFOGRAPH]](http://farm8.staticflickr.com/7271/7461017284_d5fcf8b057.jpg)
Your Customer Creation Equation
The Blog of the Author Brian Massey
Tim Ash took us on a trip through the three brains and the human need for novelty and shortcuts. This was his Keynote presentation at Conversion Conference Chicago 2012. I captured this Instagraph in real time as he spoke.