Watch My Book In 10 Minutes – Read It For Me Preview

Robert Cialdini wrote a book that has helped me write better, develop effective offers and generate more revenue for my company and my customers. I recommend the book frequently. In fact, you may be one of the people I recommended it to.

But what if I hadn’t read it?

Even though it changed the way I work, I only read it once. Why is that?

It’s because there is a pile of recommended books on my bookshelf. My Amazon wish list is full of important books.

It’s because there is a pile of books sitting on my nightstand, half read and some not started.

And it’s because I don’t have the habit of reading during the day when I’m responding to others’ needs.

Despite all of this, I just read it again.

I just got a complete refresher on Cialdini’s Influence: Science and Practice.

It took eleven minutes of my day.

This is the power of video and a service called Read It For Me. Read It For Me summarized Chiladini’s eight principles. They did it in a format I can use during the day. It’s the kind of break you want to take during a busy day.

Safer than Youtube. More productive than checking email. Again and again.

It’s not the same as reading the whole book. However, it is far far better than not reading it at all.

Don’t buy my book. You can get an 11-minute summary on Read It For Me. I would much rather you hear my message in a video than not read my book, even if you already bought it.

I pay for my Read It For Me subscription, even though I’m one of their authors. It’s not expensive, and it’s too important.

For the complete video and so much more go to

Check out their amazing style

Want to see an example? Watch the intro to the video they did for my book. Then head over and sign up for a free month of Read It For Me.

You’ll find Robert Cialdini, Dan Kennedy, Chip and Dan Heath, Seth Godin, Keith Farrazzi, and even pesky upstarts like Machiavelli. Read It For Me is the way busy business people become great business people — and great people. Malcolm Gladwell. Patrick Lencioni. These are some of the authors who helped make me who I am.

Do the free trial and just try to keep yourself from “reading” more books than you ever thought possible.




Let The Conversion Scientist Show You How To Get the Results You Need From Your Website

Amazon Best Seller

OK, I’ll admit it. I HAD to read Brian’s book.

When I worked at Content Marketing Institute,  I was the Book Marketing Manager in their amazing Book Division.

Brian is easy to promote. He is brilliant. He is dedicated and enthusiastic about the work that he does for his clients. He is eccentric.

He IS The Conversion Scientist.

And I had NO experience with the book’s subject — marketing strategies that promote conversions. But, that is what makes my opinion valuable. I had no clue what website optimization or conversion rate optimization was and I certainly never thought I would need to.

I know now that “conversion is the process of converting web traffic into leads and sales.” Pretty simple. In theory, that is. In the book, Brian explores the various levers a website owner has to adjust in order to tune their lead generation efforts to optimum efficiency. This is hugely important. Anyone from a small or personal eCommerce site, to a large corporation NEEDS to understand their website visitors in order to be successful.

Beginners, like myself, find Massey’s book highly accessible and actionable. With its relatively short length and conversational style, it is a FANTASTIC introduction to the field of conversion optimization. I found it engaging, funny, and obtainable.

What good is learning about traffic optimization if your website does not convert? Brian’s book taught me that it is better to optimize for conversion first.

With instantly-applicable tips and nuggets of CRO wisdom, Your Customer Creation Equation is perfect for beginners all the way up to CEOs looking for practical and actionable guidance in order to start getting the results you need from your website, whether it be customers, leads, sales, registrations, or signups.

“Every person who relies on their website to generate new business can benefit from reading Brian’s book.”- Mike Arsenault of Rejoiner

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