Brian was honored to be a guest on Content Marketing 360 to share his best website optimization tips. Download the podcast below and check out what Brian has to say about tips and tricks for optimizing your site.
Brian talks about his beginnings as a computer science major at Texas A&M, which somehow took him into sales. Eventually that led him to marketing. He did some consulting work, then ended up developing his own original analytic packages. All of the skills and experiences came together to create The Conversion Scientist.
In this interview, Brian breaks conversion down to it’s most basic parts; people coming to your site, and people taking action on your site. He explains how knowing your conversion rate can help you maximize your buyers and potentially lower your marketing costs.
To hear more of Brian’s best tips for optimizing your site and boosting your conversion rate, download the interview below.