When is stock photography “business porn?”

by Brian Massey on November 24, 2012

On page 83 of my book, I introduced the concept of “Business Porn.” Business Porn is the stock photography found on business websites that is irrelevant at best, and pandering at its worst.

To see if you have business porn on your site, I suggest that you write a caption for the image. For many of these images, the caption would be something these:

image

Diversity. Just the thought of it makes these white people smile.

image

We believe everyone works better when they work together,
even if they’re just standing around.

If you would wouldn’t put the caption on your site, don’t use the image.

Both of these images and the caption quotes come from a parody video aired on a canceled TV show called Better Off Ted.  Some of the classic business stockphotos are here:

image
These people love what they are seeing.
No, it’s not a cat video.

image
We want to shake your hand so you can
start sending us checks.

“Diversity. Good for us.” Watch on YouTube

Two seasons of Better Off Ted are available on Netflix and Amazon Instant Video.

Previous post:

Next post: