How the Conversion Scientists Enticed Clients to Call with One Simple Change

Brian Massey and Joel Harvey spill the beans on the trick they use to get visitors to pick up the phone and call.

Most businesses value phone calls at five, seven or ten times the value of online form fills.

  • It’s sometimes hard to get form leads to respond after they leave the site.
  • Talented phone jockeys and sales people will close a high number of the people they talk to.

So, what’s our secret. Listen our interview with Tim Paige of LeadPages and find out.

The Conversion Scientist Podcast
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Have you tried the Conversion Rate Upside Calculator yet? You might be surprised at the upside you're mssing.

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A Quick How-To on Using Your Marketing Battery

This a guest post by Your Customer Creation Equation reader and email marketer Elliott Breadmore.

When I launched my first website I was full of excitement and enthusiasm, looking forward to providing thousands of people with valuable information that I had learned. Sharing my knowledge on my site was the easy part though. Getting the views is another thing.

For example, getting views through back linking can be a tediously long and frustrating process. It can require hours and hours of dedication and can sometimes have only minuscule results. If done wrong it can annoy viewers and bring negative sentiments to your site and actually have harmful or depressing consequences. When back linking you need to keep an overall positive attitude and thank people for their feedback.

Back linking: The process of going onto another site, talking about the subject in the post (normally related to your niche but not always necessary) and then leaving a link back to your site. The point of back linking is to increase the number of views that one of your pages receives, therefore boosting it up on the Google page rank.

This is where your “marketing battery” comes in; it is all about viewers and conversion rates. When your page receives views, you can expect 10% to go onto the squeeze page and request your free product, which then makes them subscribers.

Squeeze Page: A landing page created to solicit opt-in email addresses from prospective subscribers..

Now with those 10% of viewers that are now subscribers, we send emails offering valuable information so they keep coming back to our site wanting more. After 4-5 solid emails with helpful information, a sales letter goes out.

Sales Letter: An email, often in “letter” form, advertising a product.

This letter is, by definition going to those who are most worthy to receive it; they have not unsubscribed after the first 4-5 mailings.

We build a relationship with our subscribers during the first 4 or 5 emails, and then when they know that the information that we are providing is both legit and educational, the sales letter goes out.

Your email campaign can also be a difficult process. You specifically need to address each letter on the subject of your choice. When writing these first couple of emails , they need to be very informative, structured, and professionally friendly. These emails are crucial if you are to sell your product.

Using Email to Inform and Build Trust

I personally recommend the email being no longer than 400-600 words. You don’t want to burden the reader, but instead keep them interested and looking forward to the next one.

Keep in mind that your subscriber batteries will lose charge over time. Having multiple products that are consistently advertised to your subscribers can cause a drain on the juice, so keep an eye on your stats and evolve your strategy as needed.

You want to keep your subscribers happy, informed, and engaged, while avoiding product advertisement burnout.

Remember to keep your approach happy and positive; this will ensure that others enjoy your site as much as you do.

Elliott Breadmore is the Marketing Manager of Email Marketing Tips, one of the leading online resources for all things email marketing. His (and Email Marketing Tips’s) main goal is to provide fast-tracked education to aspiring email marketers.

Image courtesy jeroenbeel on sxc.hu

Charging Your Marketing Batteries with Video

 

The folks at video hosting company Wistia have made it easier to charge our marketing batteries using video.

For those of you who aren’t familiar with marketing batteries, here’s a quick explanation.

You spend time and money getting people to visit your site.

  • You invest in content that draws search traffic
  • You pay for advertising to get new visitors to your site
  • You share with social networks to get attention

Most of this traffic will bounce away or leak out of your site without taking action. Now, imagine that you can save up some of that hard-won and expensive traffic so that you could try again later to turn them into a customer. This is the job of the marketing battery.

One way to store marketing “juice” is the Subscriber Battery. It is charged by asking for – at a minimum – an email address, usually in exchange for some interesting time of content.

This is where we get back to Wistia’s new offering Turnstile.

Turnstile is a feature of the Wistia video player that requires a visitor to enter their email address before viewing your video. This is great news for businesses that are comfortable creating video, but get bogged down in creating landing pages, registration forms and logins.

Right now, Turnstile only allows you to collect email address; no names, phone numbers or qualifying information. Nonetheless, this is a nicely integrated way to use videos to charge a subscriber battery.

Now, what will you send these new subsribers?