Why, oh why do people bounce away from my landing page? Surely some of them need what I have.
So, why do they abandon me like a baby on the church doorstep?
Odds are, your pages have one or more of these seven fatal flaws. Here’s a very valuable infographic from the fine folks at Quicksprout.
Courtesy of: Quick Sprout
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Brian what would you advise when using navigation menus on landing pages?
Would you limit this to a minimum, say a home link, reducing distractions from the CTA or give the user more freedom and display a full menu?
Stephen,
I would say that you should offer NO navigation menus on landing pages. Whatever a visitor needs to know to act on your offer needs to be on the landing page.
You paid good money for the visit. Why send them off to your home page, a page notorious for low conversion rates?
Here’s more on our landing page ideas. http://conversionscientist.com/landing-pages-that-convert/your-landing-page-questions-answered-unbounce-webinar-extended-edition/
Thanks for the excellent question.
Thanks for the quick response.
I tend to showone menu link, however you raise a very good point so might have to test it out and see the results.
If you do test it, please let us know here what you find.