7 Landing Page Flaws That Hurt Your Conversion Rates + Fixes [INFOGRAPHIC]

by Brian Massey on July 16, 2014

Why, oh why do people bounce away from my landing page? Surely some of them need what I have.

So, why do they abandon me like a baby on the church doorstep?

Odds are, your pages have one or more of these seven fatal flaws. Here’s a very valuable infographic from the fine folks at Quicksprout.

7 Landing Page Flaws That Kill Your Conversions
Courtesy of: Quick Sprout

Have you tried the Conversion Rate Upside Calculator yet? You might be surprised at the upside you're mssing.

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  • Stephen Tamlin

    Brian what would you advise when using navigation menus on landing pages?

    Would you limit this to a minimum, say a home link, reducing distractions from the CTA or give the user more freedom and display a full menu?

    • http://conversionscientist.com Brian Massey

      Stephen,

      I would say that you should offer NO navigation menus on landing pages. Whatever a visitor needs to know to act on your offer needs to be on the landing page.

      You paid good money for the visit. Why send them off to your home page, a page notorious for low conversion rates?

      Here’s more on our landing page ideas. http://conversionscientist.com/landing-pages-that-convert/your-landing-page-questions-answered-unbounce-webinar-extended-edition/

      Thanks for the excellent question.

      • Stephen Tamlin

        Thanks for the quick response.

        I tend to showone menu link, however you raise a very good point so might have to test it out and see the results.

        • http://conversionscientist.com Brian Massey

          If you do test it, please let us know here what you find.

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