There is an insidious voice speaking to your visitors from the moment they click through to your site. It camps in the back of their minds, setting up a tent and proceeding to talk your visitors out of taking action. While there are many angles this voice can work to fill visitors with doubt, there is likely one that is common to a large number of your visitors.
It’s “the thing.” Dun – dun – dun.
If you can discover and address “the thing” – the major concern shared by a significant number of your visitors that keeps them from converting – then you can make some major improvements in your conversion rates and revenue per click.
When testing, we have found that this thing will fall into one of five areas: risk reversal, value proposition/messaging, social proof, user interface/user experience, and credibility/authority. All of these nagging questions may be present to some degree, but one of them is more pressing than the others — and addressing it will give you wins early and often.
- Risk Reversal
- Value Proposition & Messaging
- Social Proof
- User Interface & User Experience
- Credibility & Authority
Read the rest of the article.
What is Website Optimization?
Website Optimization is the science of finding more online revenue without paying to get more visitors.
Where do you start?
Get out your spy kits and start assessing your competitors sites. If you want, you can use a tool like Ghostery to see if your competitors have installed analytic and testing tools. If they have, you need to get moving on yours. If they haven’t, you can create a serious advantage over them but doing it for yourself – right now. In order to get a leg up on your competition and optimize your website, the time is now time to test and discover how your site is performing.
OK, so how do you do this? Easy – after you have assessed the competition, and discovered what you are up against, call someone that will teach you the ropes on A/B testing.
You need to know how your website is performing
Conversion Sciences offer a free consultation at http://conversionsciences.com/contact.
To find out the 5 important metrics used in monitoring clients’ websites and what you need to look for in your competition, check out the entire article on http://blog.marketizator.com/using-science-to-increase-conversions.html.