Megan Lueders, VP of Marketing at LifeSize walks us through some tests they’ve done on pop-over landing pages and mobile forms. Here are the key learnings from her presentation at Which Test Won: The Live Event.
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When talking about mobile marketing strategy, Jamie Turner claims, “The smaller the screen, the closer the visitor is to buying.”
If you hear him talk, you understand why it makes sense.
I got to hear Jamie talk, and captured his wisdom in an Instagraph for you.
Jamie Turner tells us exactly how to make mobile a part of our Customer Creation Equation.
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