What Is The One Thing That Keeps Searchers From Converting On Your Site?

There is an insidious voice speaking to your visitors from the moment they click through to your site. It camps in the back of their minds, setting up a tent and proceeding to talk your visitors out of taking action. While there are many angles this voice can work to fill visitors with doubt, there is likely one that is common to a large number of your visitors.

It’s “the thing.” Dun – dun – dun.

If you can discover and address “the thing” – the major concern shared by a significant number of your visitors that keeps them from converting – then you can make some major improvements in your conversion rates and revenue per click.

When testing, we have found that this thing will fall into one of five areas: risk reversal, value proposition/messaging, social proof, user interface/user experience, and credibility/authority. All of these nagging questions may be present to some degree, but one of them is more pressing than the others — and addressing it will give you wins early and often.

  1. Risk Reversal
  2. Value Proposition & Messaging
  3. Social Proof
  4. User Interface & User Experience
  5. Credibility & Authority

Read the rest of the article.

The Chemistry of Landing Pages that Convert with LIVE Critiques Webinar

It’s no secret that Brian loves a great landing page. But what exactly makes a great landing page? How do you know if yours is good, or great, or just plain bad?

Brian has partnered with Contact Point to bring you a webinar that answers those questions. He’ll explain what components make up a great landing page and how to ensure they are a part of your page.

But it gets better! Brian will also be taking real landing pages submitted by webinar attendees and critiquing them LIVE. You will get to see firsthand how the Conversion Scientist looks at and evaluates a landing page.

Don’t worry folks, he promises to be gentle. 

So how do you get to be a part of this webinar? Here are all the details.

Date: Thursday, April 4th

Time: 2:00pm – 3:00pm EDT

Click HERE to get registered for the webinar.

Thanks to Contact Point for inviting Brian to be a part of their webinar series, and we look forward to having you attend!