An Insider’s View on Visual Marketing – Get Your Own Gimmick

Conversion Scientist Lab Coat

For The Conversion Scientist, it is very simple: Create a hook and use it everywhere.

 Speaking engagements, your website, your social media profiles, webinars, podcasts, the movies, grocery shopping.

Well, maybe not everywhere.

Brian Massey devised an inventive way to exaggerate the serious nature of his business without compromising its integrity. With science on the brain, naturally, he put on a lab coat.

“Every headshot I have includes the guy coat,” says Brian.

Speaking in lab coat

Conversion Scientist Lab Coat

“Every business needs a mental ‘hook’ that prospects can hang mental impressions on. I like to joke that my audiences will forget what I teach, but they never forget the lab coat.”

Brian also likes to hand out lab coats to his customers, making them “Honorary Conversion Scientists”. This unique gift turns clients into walking billboards for Conversion Sciences. 

The Conversion Scientist doesn’t stop at just the lab coat. His website, blog site, office, and social media pages are adorned with a science related theme: beakers, bunson burners, and yes, a custom created Periodic Table of Elements for Online Marketing.

Periodic Table of Online Elements
Click to Enlarge

 In fact, the inventive and humorous folks at Grasshopper penned an entire article on the importance and effectiveness of integrating humor into your marketing and branding strategies.

Visual Marketing is the discipline of studying the relationship between an object, the context it is placed in, and its relevant image. A great brand is more than a tagline or a popping logo. It’s the purpose behind your business and how your potential clients perceive that purpose. It’s the story that makes you great. Hence the reason the lab coat works.

Lab coat + Conversion Science = The Conversion Scientist

Visual gimmick and imagery is an important part of the marketing world. Remember to throw this into your branding toolkit.

To read Grasshopper’s article in its entirety, visit 4Ways to Infuse Your Marketing with Hahas, LOLs, and ROFLs.

BTW, get your very own lab coat through our Buyschtuff store today.



Brian Massey, Beyond the Lab Coat [AUDIO]

The original Conversion Scientist sat down with host of the Big Value Big Business podcast, James Lynch, to discuss everything from how he makes a terrible employee, to finding your own gimmick, to the inter-workings of a conversion scientist.

Some highlights from the interview include:

  • Brian spends a great deal of his time, helping businesses transform their websites through a “steady diet of visitor profiling, purposeful content, analytics and testing..”
  • Brian indulges his passion by speaking and writing about the art and science of conversion optimization. It is almost a sickness really.
  • What makes Brian tick? He thrives in the challenge of creating value, creating something new and helping businesses make more money on the traffic flowing through their website. “I mean who doesn’t want to get more money from the traffic that they’re getting on their website.”
  • Gain insight from his experiences in building a business in such a niche market, including why it is essential to create a “hook”, and of course, a “gimmick”. Sorry, the lab coat idea is taken.
  • Learn how converting more visitors into customer on your website is INDEED a science.

Brian Massey

 Grab your pen and paper, learn something new, and enjoy the latest edition of Big Value Big Business Podscast with James Lynch.

“It takes a combination of experience, skill and neurosis to end up being a conversion scientist.” – Brian Massey



Read and download the Transcript




Smart, Fun Marketing Gear at Buyschtuff

The New York Times reports that, when you’re wearing a white lab coat, you’re ability to solve problems and pay attention increases. But how can a marketer or business owner justify wearing a lab coat?

Well, if it’s a digital marketers lab coat — like we wear at Conversion Sciences — no one can object.

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Conversion Scientist Lab Coat

Is your marketing team throwing s**t against the wall? Protect your expensive clothing with a marketing lab coat much. It’s white. It fits. Ladies are impressed by it. You can wear it anywhere you want to gain the respect and attention that you deserve. Come on, you want to be taken seriously, right? Neither do we.

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This is what we’re all about: having fun while marketing smart. We don’t use any annoying marketing jargon here, words like hybrid, immersive experience, synergy, velocity, democratization, templatize (huh?), aggregation, or syndication. Instead we offer products that are fun and useful, and we promise to keep our tongues squarely in our cheeks at all times.

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