Brainfluence Interviews The Conversion Scientist

Roger Dooley covers some of the most fascinating and mysterious topics in the world of communication in his book, blog and podcast.

Last month, Roger and I talked about some of the ways that human psychology confounds our best intentions and derails common sense. We recorded it for the Brainfluence Podcast and you’ll enjoy this¬†engaging interview.


From This Episode of the Brainfluence Podcast

  • What a Conversion Scientist is.
  • How to earn the trust of your potential customers.
  • The counter-intuitive way to generate more telephone calls.
  • Why we spend too much time telling people what we offer and not enough time on their needs.
  • The 2 reasons why Brian always wears his trademark lab coat.
  • Why Brian says that most designers are going to give you well-meaning, but altogether bad, advice.



18 Unexpected Formulas of Websites that Win

#2 Your visitors don’t care about your company or your products.

Hear the 18 website formulas that will change your fortunes. Click the image to See the Slides.

What if you could finally understand why your website isn’t bringing the leads and sales your business needs?

#5 Every click is a promise that you must keep.

What if you finally saw your site through your visitors’ eyes? Would it scare you?

#8 Avoid business porn.

On Thursday, October 25, the folks at are sponsoring a free Webinar in which I reveal 18 of the most important formulas you can apply to your site.

You have the opportunity to fundamentally change the performance of your website.

I’m going to tell you exactly what questions you should be asking.

Where has your well-meaning designer led you astray?

How has your eager development team made the mistakes that testing shows don’t work?

Why are do your visitors seem so hard to convert?

Why is 98% of your traffic wasted?

#11 The most important part of your design is the dollars it generates.

In one hour, you’ll get all of the most important points from my book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist.

I hope you’ll join me. See the Slides.