Using Google Tag Manager: Software Review

IT vs Marketing

Don’t be nervous, IT. Be afraid.

Marketing is slowly but surely slipping control of technology from your keyboard-calloused little fingers. Your long release cycles and distrust of marketing technology will no longer be tolerated.

The newest tool in marketers’ control is Google Tag Manager, and it is a powerful tool for marketers, if used right.

We recently reviewed Google Tag Manager, which makes it dangerously easy for marketers to manage the javascript “Tags” that are on their sites.

Marketers can use this tool to implementing new site features without asking IT to make changes.

The review was voted one of the Fab 5 Business Software Reviews on IT review site TrustRadius. Who are we to argue with them?

Here are some Pros and Cons we found:

* Integrates well in Google Analytics

* Lists a history of site changes

* Won’t support AB software

* Requires extensive Q&A

Google Tag Manager makes adding features and analytics to a site easy. But, “with great power comes great responsibility.” Brian advises to thoroughly test changes and be ready to debug any sudden problems.

Read Fab 5 Business Software Reviews for more comprehensive tools and software for your business.

Your Mobile Customer Equation with Jamie Turner [INFOGRAPH]

When talking about mobile marketing strategy, Jamie Turner claims, “The smaller the screen, the closer the visitor is to buying.”

If you hear him talk, you understand why it makes sense.

I got to hear Jamie talk, and captured his wisdom in an Instagraph for you.

jamie turner mobile marketing engage mexico instagraph

Jamie Turner tells us exactly how to make mobile a part of our Customer Creation Equation.
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