Don’t be nervous, IT. Be afraid.
Marketing is slowly but surely slipping control of technology from your keyboard-calloused little fingers. Your long release cycles and distrust of marketing technology will no longer be tolerated.
The newest tool in marketers’ control is Google Tag Manager, and it is a powerful tool for marketers, if used right.
We recently reviewed Google Tag Manager, which makes it dangerously easy for marketers to manage the javascript “Tags” that are on their sites.
Marketers can use this tool to implementing new site features without asking IT to make changes.
The review was voted one of the Fab 5 Business Software Reviews on IT review site TrustRadius. Who are we to argue with them?
Here are some Pros and Cons we found:
* Integrates well in Google Analytics
* Lists a history of site changes
* Won’t support AB software
* Requires extensive Q&A
Google Tag Manager makes adding features and analytics to a site easy. But, “with great power comes great responsibility.” Brian advises to thoroughly test changes and be ready to debug any sudden problems.
Read Fab 5 Business Software Reviews for more comprehensive tools and software for your business.
