Find Out How to Raise Conversions for Your College or University

No matter what kind of conversion you’re trying to get – a sale, a lead, a download, or something else – there’s no question that you can always be making improvements that will increase the amount of conversions you’re receiving.

When it comes to attracting potential students to a college or university, there’s no question that things are more competitive than ever. Accordingly, it’s in every educational institution’s best interest to occasionally re-evaluate their web marketing and conversion optimization strategies.

Recently, we gathered data from over 9,000 colleges and universities to get an idea of what they’re doing to attract prospective students, and how they’re converting them into full-fledged members of their community. If you want to take a look at what we’ve found, you can download the report for free. Take a look, and let us know what you think.

3 Must Have Tools for Those Who Depend on Google Analytics [AUDIO]

What the chart said vs realitty

The staff was assembled, the stage was set. Representatives from every department plus some of the big brass were sitting around the long conference table.

I was about to present the data that showed how successful my marketing campaigns had been for the past month. This was important, because it had been like pulling teeth to get a more data-driven process in place.

IT had to be cajoled into setting up Google Analytics.

Sales had to be bullied into keeping good account of leads and sales.

Now, with the first full month of data in hand, I was going to point to some steady growth. My pitch was confident as I showed the increase in leads and correlated it with an increase in sales. I was going to be a star.

Until someone spoke up from sales.

“We didn’t get that many leads last month. Most of my sales came from affiliates.”

All eyes turned to me. What I would say next would either raise stature or destroy my credibility.

Was it my programs, or was it my analytics that caused this disconnect?

The right answer would have been, “I personally QA’d our analytics setup. These numbers are right.”

Could you have given that answer?

In my most recent Marketing Land article Is It The Site, Or Is It The Analytics? Debugging Google Analytics, I show you how to be certain that your Google Analytics setup is working as planned.

Whether you setup your own analytics or have your tech team do it, you need to know that the data you’re using is right.

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Have you tried the Conversion Rate Upside Calculator yet? You might be surprised at the upside you're mssing.

Austin, Texas: The Conversion Capital of the World [SlideShare]

In case you have not heard, Austin announced themselves as “The Conversion Capital of the World” this past February. Much to the dismay of Vancouver and surprisingly, the mayor of Sochi, Anatoly Pakhomov, who flat out denies Austin’s existence altogether.

Who knew so many people would be up in arms over what is obviously a tried and true proclamation

I know, you are thinking, “Here they go again. A SlideShare? What could possibly be next? Podcast? Webinar? Oh no, an infograph!”

All great ideas that we will definitely take into consideration. Thank you.

Ok, so we are a little proud of our self proclamation, but who wouldn’t be?

In fact, Ryan Deiss of Digital Marketer, sums it up nicely with this statement: “The motto of Austin, Texas is “Keep Austin Weird,” and weird is exactly what you’ll need to be if you want to succeed at digital marketing.”

So, take a look at these 18 CRO weirdos…er…experts who reside in Austin and see what they have to say about The Conversion Capital of the World.

What Is The One Thing That Keeps Searchers From Converting On Your Site?

There is an insidious voice speaking to your visitors from the moment they click through to your site. It camps in the back of their minds, setting up a tent and proceeding to talk your visitors out of taking action. While there are many angles this voice can work to fill visitors with doubt, there is likely one that is common to a large number of your visitors.

It’s “the thing.” Dun – dun – dun.

If you can discover and address “the thing” – the major concern shared by a significant number of your visitors that keeps them from converting – then you can make some major improvements in your conversion rates and revenue per click.

When testing, we have found that this thing will fall into one of five areas: risk reversal, value proposition/messaging, social proof, user interface/user experience, and credibility/authority. All of these nagging questions may be present to some degree, but one of them is more pressing than the others — and addressing it will give you wins early and often.

  1. Risk Reversal
  2. Value Proposition & Messaging
  3. Social Proof
  4. User Interface & User Experience
  5. Credibility & Authority

Read the rest of the article.