It’s a homing beacon for your content.
Conversion requires discipline. However, that doesn’t mean that you can’t make things as easy as possible.
The Conversion Sciences Google Analytics Link Tagging Spreadsheet creates encoded URLs and keeps a record of your links for you.
This is discussed in Chapter 5: Catching Conversions of Your Customer Creation Equation by Brian Massey.
Google Analytics Tagging-SAMPLE [Excel Spreadsheet Template | XSLT | 2.8Mbytes]