Scientific Advertising by Founding Conversion Scientist Claude Hopkins

by Brian Massey on January 28, 2014

imageIs it possible that this book was written in 1923?

Is it possible that a book written before the depression is the foundational work for those of us optimizing our online businesses?

Yes, it is possible and true.

Before the Internet, there was Scientific Advertising by Claude Hopkins. It’s a brief, clear and even motivating read. You will find Claude Hopkins Scientific Advertising free download in the Conversion Lab.

Claude definitely earned his lab coat in our opinion.

Have you tried the Conversion Rate Upside Calculator yet? You might be surprised at the upside you're mssing.

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