A Lesson in Website Optimization from the Conversion Scientist

by Brian Massey on February 11, 2014

What is Website Optimization?

Website Optimization is the science of finding more online revenue without paying to get more visitors. 

Where do you start?

Get out your spy kits and start assessing your competitors sites. If you want, you can use a tool like Ghostery to see if your competitors have installed analytic and testing tools. If they have, you need to get moving on yours. If they haven’t, you can create a serious advantage over them but doing it for yourself – right now. In order to get a leg up on your competition and optimize your website, the time is now time to test and discover how your site is performing.

OK, so how do you do this? Easy – after you have assessed the competition, and discovered what you are up against,  call someone that will teach you the ropes on A/B testing.

Website Traffic Analysis

You need to know how your website is performing

Conversion Sciences offer a free consultation at http://conversionsciences.com/contact.

To find out the 5 important metrics used in monitoring clients’ websites and what you need to look for in your competition, check out the entire article on http://blog.marketizator.com/using-science-to-increase-conversions.html.

Have you tried the Conversion Rate Upside Calculator yet? You might be surprised at the upside you're mssing.

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