Donation Throw-down: Social Media vs. Traditional Media with Lon Safko

by Brian Massey on March 4, 2014

Tomorrow is the day.

Finally a pledge-week special for those of us that need some social guidance. Chopra, Orman, Dyer and now Lon Safko.

PBS Schedule-lon safkoThe KAET AZPBS Schedule for Pledge Week.

 

Believe it or not, KAET AZPBS does not do an online version of their specials during their key fundraising times.

We are changing that.

This is the first airing of a television program on the entire spectrum of social media. It will introduce the audience and businesses to the full potential of social media, from Twitter to Second Life. Lon addresses issues such as privacy, using social media as a meeting tool, and finding work using social networks.

We’ve wired up everything to measure the results. The socialotymetry devices have been placed. The donamic analytometer is connected to the internet. We’re ready to analyze the results.

Will social media generate more pledge dollars than on-air TV?

This is where you come in.

Where You Can View this Special

Social Media and You 3D Viewers Guide Cover-Thumb
Download the Free Viewer’s Guide
To View Online
 – You can view a pre-cast of the AZPBS special on Facebook. You can watch it in its entirety.

To View on Live TV (Arizona Residents only) – The on-air broadcast will be at 10:30pm MST.

Ways to Show your Support

The title of the AZPBS special is Social Media and You: Communicating in a Digital World. It will air online first and then be broadcast through Arizona TV stations later in the evening. Now is your chance to send a very real message to television stations everywhere. Vote for social media by donating online.

You can donate and show your support the following way:

  1. Watch the special online at www.22s.com/LonSafko starting March 6 starting at 10:00pm EST. You can sign up for a reminder on this page now.
  2. If you support public broadcasting, donate through the link on the page.
  3. Spread the word.

Once you have viewed the special and donated to support local broadcasting, make sure to share this information with your friends, family, business associates, and anyone else you can think of. Note: you can donate at any time, even now.

Your donations will go to KAET AZPBS, home of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. Is there a more appropriate place to start a revolution?

Will you join in the Throw-down?

Be sure to get your reminder and watch the program. Donate if you support public broadcasting, and let’s make some history together.

Here’s a sneak peak of Lon talking about mobile marketing. 

Special thanks to our media pioneers: 22Social, Andrea Vahl, Phyllis Khare, Jamie Turner, Brian Massey and of course, Lon Safko.


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