Content Marketing Secrets from 29 People Who Should Know

by Brian Massey on August 31, 2012

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Business content can be fun and educational. Here’s the proof.

TopRank and The Content Marketing Institute have teamed up with 27 smart marketers to put together a notebook of tips and tricks for marketers.

This is serious stuff. By “serious” I mean “seriously can help,” not “seriously boring.”

If you don’t read the 29 secrets eBook, that’s OUR fault.

If you don’t read it, your problems won’t be solved, you won’t see us as brilliant and helpful people, and you certainly won’t buy our books, read our other offerings or hire us to help you dominate the Web.

In other words, no one wins when the content is safe conservative business-speak boring. Think about that when looking at your site.

The folks at TopRank are trying. Here are some of my favorite agents:

Pam Didner #5: “Find your content dream team.”

I talk about building your “Markishing Department” in my new book.

Jim Kukral #9: “Write a book.”

I like this because the hard part is over. The book is launching September 5 at Content Marketing World.

Waynette Tubbs #12: “It’s About Them”

Unexpected Formula #1: Your opinion doesn’t matter.

Julie Fleischer #15: “Serve Needs”

We have an amazing ability to provide a service through our websites. They are actually software programs. Did you know that?

C. C. Chapman #16: “Speak Human”

Just puts a “!” on my point above. Human mans not boring.

Chris Baggott #20: “Blog to Email”

I talk about the blogcano eruption in my book. Love this tip.

Andrew Davis #22: “Your content marketing mission is to find talent. Talent that already has an audience

Lee Odden #28: “Be Amazing”

If for no other reason than because you are.

Yes, I’m in there, too. I don’t know how this line got in there or what I was thinking.

“It even works for content
that is great.”

Give me your interpretation in the comments.

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