Chinwag Psych Conference Presentation – Getting Past the Bouncers in our Brains

by Brian Massey on May 22, 2014

I have to admit, I was a little more nervous than usual presenting in front of an audience of psychologist-marketers.

You’ll see what I mean in the video.

Why would a Conversion Scientist be invited to speak at a Psych conference? Because our testing is designed to tell us things about your visitors that they cannot even explain themselves. This is why split testing is such a valuable tool. Visitors tell us what they prefer by how they act.

One thing testing has taught us is that there are bouncers in the human brain, and these bouncers must be dealt with before our messages will be processed and acted upon.

It’s just 20 minutes or so.

 Hat tip to Roy H. Williams and the Wizard Academy for introducing me to the research I present here.

References

Thinking, Fast and Slow by Daniel Kahneman

Albert Mehrabian on Amazon

Have you tried the Conversion Rate Upside Calculator yet? You might be surprised at the upside you're mssing.

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