Donation Throw-down: Social Media vs. Traditional Media with Lon Safko

Tomorrow is the day.

Finally a pledge-week special for those of us that need some social guidance. Chopra, Orman, Dyer and now Lon Safko.

PBS Schedule-lon safkoThe KAET AZPBS Schedule for Pledge Week.

 

Believe it or not, KAET AZPBS does not do an online version of their specials during their key fundraising times.

We are changing that.

This is the first airing of a television program on the entire spectrum of social media. It will introduce the audience and businesses to the full potential of social media, from Twitter to Second Life. Lon addresses issues such as privacy, using social media as a meeting tool, and finding work using social networks.

We’ve wired up everything to measure the results. The socialotymetry devices have been placed. The donamic analytometer is connected to the internet. We’re ready to analyze the results.

Will social media generate more pledge dollars than on-air TV?

This is where you come in.

Where You Can View this Special

Social Media and You 3D Viewers Guide Cover-Thumb
Download the Free Viewer’s Guide
To View Online
 – You can view a pre-cast of the AZPBS special on Facebook. You can watch it in its entirety.

To View on Live TV (Arizona Residents only) – The on-air broadcast will be at 10:30pm MST.

Ways to Show your Support

The title of the AZPBS special is Social Media and You: Communicating in a Digital World. It will air online first and then be broadcast through Arizona TV stations later in the evening. Now is your chance to send a very real message to television stations everywhere. Vote for social media by donating online.

You can donate and show your support the following way:

  1. Watch the special online at www.22s.com/LonSafko starting March 6 starting at 10:00pm EST. You can sign up for a reminder on this page now.
  2. If you support public broadcasting, donate through the link on the page.
  3. Spread the word.

Once you have viewed the special and donated to support local broadcasting, make sure to share this information with your friends, family, business associates, and anyone else you can think of. Note: you can donate at any time, even now.

Your donations will go to KAET AZPBS, home of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. Is there a more appropriate place to start a revolution?

Will you join in the Throw-down?

Be sure to get your reminder and watch the program. Donate if you support public broadcasting, and let’s make some history together.

Here’s a sneak peak of Lon talking about mobile marketing. 

Special thanks to our media pioneers: 22Social, Andrea Vahl, Phyllis Khare, Jamie Turner, Brian Massey and of course, Lon Safko.


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The Battle for Your Marketing Dollars: Email vs. Social Media

email vs. social media

In my book, I define several kinds of “marketing batteries,” two of which are the “Subscriber Battery” and the “Social Battery.”

Marketing batteries store attention, and are charged through your online properties. Your email list is your subscriber battery and your friends, followers and fans are charge your social batteries.

The subscriber battery can pack a real wallop, and so marketers get a scared of looking like spammers. The social battery is unpredictable in its ability to deliver attention back to your website.

Business people let email drive their daily tasks, checking their mail multiple times per hour. As a general rule of thumb, you want to get your email marketing program working before investing in social media.

We like email. The best way to make social media work for you is to charge your subscriber battery from it. Your email list is an asset you own. Your subscriber battery is at the mercy of people like Mark Zuckerberg. It can be taken away or shared with advertisers.

We feel vindicated by this infographic, which we think treats both batteries fairly.

If you think about it, email is the largest social network on the planet anyhow. So stick them both in your marketing petri dish and see what grows.

In 2012, email marketing delivered a return on investment (ROI) of 4,000 percent. And it’s easy to understand why – no matter how swiftly social media platforms have developed; email remains the single most popular online activity with 97% of users sending and writing emails. 

Still, social media marketing is not just resting in a neutral corner. It is growing, and exponentially. In 2012, small to medium sized businesses projected to increase their social media spending 100%.

So wouldn’t it make sense to pair these two golden gloves together within your marketing plan?

  • ·         94% of internet users using email
  • ·         61% of internet users are using social networking sites

Looking at those figures, you have to assume that 33% of the internet is using both, and that number is bound to grow. Think of the jabs will you land if you apply both tactics.  By using these tools cooperatively and proficiently in your marketing plan,you can strengthen your brand’s awareness, significantly increase your influence, and maximize the effectiveness of your marketing efforts.

Now, throw your lab coat over your chair, take a seat, and get ready throw the throw-down of the year. 

The Matchup:  The pioneering folks at HostPapa created this knockout infographic. See how email fares in a scrap with social media. You might be surprised by the judge’s decision.

Hat tip to Marketing Tech Blog for drawing our attention to this.

Let’s Get Ready to Rummmblllllllle!

 email-versus-social-infographic