Chinwag Psych Conference Presentation – Getting Past the Bouncers in our Brains

Chinwag Psych Conf 2014

I have to admit, I was a little more nervous than usual presenting in front of an audience of psychologist-marketers.

You’ll see what I mean in the video.

Why would a Conversion Scientist be invited to speak at a Psych conference? Because our testing is designed to tell us things about your visitors that they cannot even explain themselves. This is why split testing is such a valuable tool. Visitors tell us what they prefer by how they act.

One thing testing has taught us is that there are bouncers in the human brain, and these bouncers must be dealt with before our messages will be processed and acted upon.

It’s just 20 minutes or so.

 Hat tip to Roy H. Williams and the Wizard Academy for introducing me to the research I present here.

References

Thinking, Fast and Slow by Daniel Kahneman

Albert Mehrabian on Amazon

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My Most Popular Landing Page Presentation LIVE Online

My presentation “The Chemistry of the Landing Page” has been seen by thousands of (lucky?) marketers and business people. I think it’s one of my best.

The reason I think it is so popular is that it’s different every time. Each time I do it, I critique a different bunch of actual landing pages.

I start off by boiling the process of building a landing page into five components. Then I show you what makes people leave. Attendees usually start kicking themselves when at this point in the presentation.

But the fun starts when we start applying this to real landing pages. Things always get interesting.

imageWould you like to have your landing page reviewed by me? I promise that I’m gentle.

But even if you end up feeling a little embarrassed about your page – and everyone does – wouldn’t more sales, leads and subscribers make it worth the discomfort?

I recommend you submit your page for my April 10 presentation right now.

http://conversci.com/LandingPageWebinar

We start at 2:00 pm EDT on Thursday, April 10. The Webinar will be recorded.

PEOPLE LOVE THE LIVE PAGE CRITIQUES. So will you. You’ll never look at another landing page the same way.

Here’s a little sample of the questions I’m going to tackle.

  • What is the one thing a landing page must get right?
  • How do you “show the product” when you offer a service or content for download?
  • What is “Abandon” and how do you get rid of it?
  • How do you “borrow trust” for your landing page?
  • What constitutes “proof?”

Won’t you join us? Even if you can’t attend live, register to see the replay, which will be recorded.

http://conversci.com/LandingPageWebinar

Let’s have some fun and make more sales.

Best regards,

Brian Massey, the Conversion Scientist