About the Author
Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.
“Conversion” is the process of converting Web traffic to leads and sales, and Conversion Sciences brings this ability to businesses of all sizes. Brian began by developing open source analytics systems for companies seeking to build their online channels. Brian speaks to corporations and universities, and at national conferences including PubCon, OMMA, Innotech, Destination Design Management, and PIA’s Converge Conference. He has developed workshops for professional organizations such as the Direct Marketing Association and Webmaster World.
He is a frequent guest on Webinars focusing on online marketing and conversion. Brian is the author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. He authors The Conversion Scientist, and is a columnist for ClickZ.com, Search Engine Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.
About Conversion Sciences
Conversion Sciences was established in 2006 to show businesses how to design Web sites that engage visitors and meet business needs. Brian has a vision for a Web that unifies the desires of Web visitors with the needs of a business. This goal has the following components:
- Develop a process by which businesses can understand their most important visitors.
- Create a network of designers, developers and marketers that excel in implementing online strategies that serve the visitor and the business.
- Evangelize the importance and power of conversion marketing.
- Develop teaching materials that help businesses make good decisions about how to spend their online marketing budget.